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Social event recommendation method based on unexpectedness metric
Tao SUN, Zhangtian DUAN, Haonan ZHU, Peihao GUO, Heli SUN
Journal of Computer Applications    2024, 44 (3): 760-766.   DOI: 10.11772/j.issn.1001-9081.2023030362
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In Event-Based Social Network (EBSN), the recommendation work starts from the user historical preferences to model user preferences, which hinders the scope and ways for users to access new things. Aiming at the above problems, an unexpectedness metric-based social event recommendation model was proposed, namely UER(Unexpectedness-based Event Recommendation). UER model included two sub-models, Base and Unexpected. Firstly, based on the interaction sequence characteristics of users, events, and user historical events, the Base sub-model used the attention mechanism to measure the weights of events in user historical preferences, and finally predicted the probabilities of users participating in events. Secondly, multiple interest representations of the user were extracted by Unexpected sub-model through the self-attention mechanism to calculate the unexpectedness of the user itself and the unexpectedness value of the candidate event to the user according to the multiple interest representations of the user, so as to measure the unexpectedness of the recommended event. Experimental results on Meetup-California dataset show that compared with Deep Interest Network (DIN) and Personalized Unexpected Recommender System (PURS), the recommendation Hit Ratio (HR) of the UER model is increased by 22.9% and 30.3%, the Normalized Discounted Cumulative Gain (NDCG) is increased by 27.5% and 42.3%, and the unexpectedness of recommended events is increased by 54.5% and 21.4% respectively. On Meetup-NewYork dataset, the recommendation HR of the UER model is increased by 18.2% and 21.8%, the NDCG is increased by 26.9% and 32.0%, and the unexpectedness of recommended events is increased by 52.6% and 20.8% respectively.

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